Geert Debruyne

Geert started his career at Arthur Andersen where he became after a few years the responsible for the field work on a couple of clients: Associated Weavers, OmnicomMediaGroup, VVL/BBDO, Sun Chemical and some others. Additionally, he became responsible for the managers work linked to marketing and communication jobs (e.g. due diligences, audits,…). And when his audit client at that moment, OMD, called him to become CFO, hecouldn’t resist since media and marketing were and are still “his DNA”….
His tasks at OMD were quite divers: 30% finance, 30% HR and 40% other things (client contact, contract discussions, general strategy exercises, IT projects, …).
After somewhat 9 years with an incremental reporting request, he decided to combine his technical knowledge with his commercial drive by starting his own media audit company, called ‘fma’.

In the mean time, fma is auditing not only media agencies but all kind of communication companies (like creative agencies, below-the-line agencies, digital agencies etc).
Since they are focussing only on the financial and process topics within communication agencies, they are unique and thus different from the other (media) audit companies.
Telenet, Sanofi, Eni, Quick Restaurants, Continental Foods, De Nationale Loterij, Decathlon, Tiense, KBC, Lampiris, Infrabel, Bacardi-Martini, Toyota/ Lexus, AB Inbev, Mobistar, Orangina-Schweppes, Rabobank, De Vlaamse Overheid, Hyundai,…are some of their main clients.


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