Anders Edlund, Bluetooth SIG

Danny Devriendt has been key in delivering the Bluetooth SIG messages to industry contacts, online influencers, traditional media and end-consumers. The inventive integrated marketing/communications approach, using a mix of traditional outreach, direct influencer contact, a broad range of online tactics and viral marketing helped the Bluetooth SIG reach over 85% brand recognition, and triggered multiple awards and honorary mentions.

Anders Edlund, Communications and Marketing Director, Bluetooth SIG

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